Instagram’s user base grows to more than 500 million
There are now half a billion active users on the photo-sharing app Instagram, the company has said.
Instagram now boasts more than 500 million users, more than 80 percent of whom are outside the United States, the company said on Tuesday, in a sign of the photo-sharing app’s rapidly growing global reach.
In its five and a half years, Instagram has rocketed past Twitter, thanks in part to its adoption by high-profile celebrities and sports stars.
Instagram’s biggest competitor for youthful eyeballs, Snapchat, is understood to have surpassed 100 million users.
|Instagram recently changed its logo to a more minimalist design.|
Out went the nostalgia-tinged old camera icon, and in its place, a simpler rainbow-coloured replacement. It didn’t go down well. But then again, logo changes never do.
“Before we launched it, I knew that it would be a tough time for Instagram,” Mr Systrom disclosed.
“What separates companies that make transitions like that and they are successful and the ones that fail, are the ones that have resolve and do it for the right reasons.
“We wanted to create a mark that was universal. We did all these studies of companies and how their marks have evolved over time.
“What you see is they go from complex to simpler and simpler and more iconic. We skipped a few steps, and we went straight to iconic.”