Instagram’s crosses 500 million user base mark.


Instagram’s user base grows to more than 500 million

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There are now half a billion active users on the photo-sharing app Instagram, the company has said.

Instagram now boasts more than 500 million users, more than 80 percent of whom are outside the United States, the company said on Tuesday, in a sign of the photo-sharing app’s rapidly growing global reach.

In its five and a half years, Instagram has rocketed past Twitter, thanks in part to its adoption by high-profile celebrities and sports stars.
Instagram’s biggest competitor for youthful eyeballs, Snapchat, is understood to have surpassed 100 million users.

The company owned by Facebook Inc had 400 million users last September. It has seen its user base more than double over the past two years. Instagram added that 300 million people used the app every day.
Instagram has quickly eclipsed its rivals, notably Twitter Inc , which has seen its user base stall at just above 300 million. Facebook has about 1.6 billion users.
Facebook bought Instagram in 2012 for $1 billion, its first large acquisition, a deal initially met with skepticism.
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Instagram recently changed its logo to a more minimalist design.

Out went the nostalgia-tinged old camera icon, and in its place, a simpler rainbow-coloured replacement. It didn’t go down well. But then again, logo changes never do.
“Before we launched it, I knew that it would be a tough time for Instagram,” Mr Systrom disclosed.

“What separates companies that make transitions like that and they are successful and the ones that fail, are the ones that have resolve and do it for the right reasons.

“We wanted to create a mark that was universal. We did all these studies of companies and how their marks have evolved over time.

“What you see is they go from complex to simpler and simpler and more iconic. We skipped a few steps, and we went straight to iconic.”

 
Instagram has grown into one of the most popular social media apps worldwide and is expected to contribute significantly to Facebook’s revenue, with research firm eMarketer predicting the company will generate $1.5 billion in ad revenue this year.
It is able to leverage Facebook’s popular advertising technology and resources to target highly specific audiences.
Instagram said users shared on average more than 95 million photos and videos every day, with posts garnering 4.2 billion “likes” each day.

One Comment

  1. Anonymous says:

    Great & cool

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